"I have always been amazed by natural ingredients. When I was a kid, my father managed a small spice store. It was full of colours; the different smells were incredible and I felt like I was travelling every time I stepped into this grocery store.
Years later, an event changed my life. I was diagnosed with heart disease. My doctor, therefore, banned me from playing football, a sport that was and remains a passion for me. He advised me to maintain a healthy lifestyle in order to limit the risks. I was more involved in my way of consuming. Whether in food, sports and even skincare, I even realised that what we put on our bodies is as important as what we eat. I started to look around and was disappointed at the number of chemicals in the cosmetic ingredients and the lack of transparency from the brands. So, I promised myself to use natural products and consume eco-responsibly as much as possible.
Due to my Guinean heritage, I am familiar with African products and I started to investigate the shea butter market which is very popular in West Africa. I decided to go to Guinea and meet with local women’s cooperatives in order to get more information about sustainable production processes. In 2019, I launched Toure Cosmetics and started to sell organic raw shea butter hand to hand. Now, I have built a local community made of loyal customers and I have partnered with more than 20 independent retailers in London.
In order to promote local consumption and align with our core values, I personally deliver to our local customers via bike. I also want to rethink cosmetics consumption by focusing on the raw ingredients."